Marketing Manager, Lynxeo Asia

Position :  Marketing Manager, Lynxeo Asia

Organization

• Function : Marketing
• Country :  China
• Location : Suzhou
• Direct Report : Pricing, Purchasing & Supply Chain Director, Lynxeo Asia

Purpose

Drive strategic growth through actionable market intelligence, competitive positioning, and cross-functional collaboration, while developing data-driven marketing initiatives aligned with regional business objectives.

Areas of responsibility

1. Market & Competitive Intelligence

• Update Asia BU customer data, including volume development scenarios and market potential analysis.
• Conduct comprehensive competitor analysis across all product segments (Transport & Energy, Automation, etc.).
• Source and validate data through:

• Sales team input and CRM systems.
• Customer interviews/surveys.
• External reports/industry benchmarks.

• Develop statistical models to track:

• Market size evolution vs. Lynxeo’s penetration.
• Pricing competitiveness and margin drivers.

2. Strategic Planning & Execution

• Develop BU strategy including market footprint optimization, focus areas.
• Define customer segmentation models and service offerings by:

• Mapping customer/prospect ecosystems.
• Analyzing revenue potential, price-volume trends, and share-of-wallet.
• Identifying key differentiation drivers per segment.

• Collaborate with Product Marketing to:

• Build segment-specific value propositions.
• Design go-to-market strategies (channel mix, country prioritization).

3. Field Marketing & Stakeholder Engagement

• Lead internal/external communication initiatives:

• Manage BU event calendar (seminars/conferences/forums).
• Develop executive briefing materials for strategic reviews.

• Partner with cross-functional teams to:

• Align marketing activities with sales objectives.
• Build consensus on market outlook and growth scenarios.

Expected results

• Identify and capture new business opportunities across Asia using data-driven insights

- Maintain and manage marketing database

- Analyse data to identify potential segments, trends

- Build a view of focus verticals based on potential and fit

•  Analyze short-term and long-term market trends

- Delivery the Annual marketing plan

- Quarterly Marketing presentation with completed analysis of TAM/Market share/Trends/Ecosystem

• Understand customers' growth strategies and develop the right approaches for Lynxeo

- Engage in surveys, market research and other data research activities to build a key insight into customer needs and market trends

- Share with sales teams the value proposition and product offer in a clear marketing deck

• Drive product development and improvement by understanding customer needs and collaborating with the Lynxeo technical team

- Develop the value proposition based on customer / market insight, and work closely with product teams on fine tuning our product offer

Position sizing

• Marketing work for Lynxeo Asia

Required skills and qualifications

• Bachelor's degree or above, 5+ years in B2B marketing, preferably in Transport & Energy sectors.
• English language should be fluent both in the spoken and written, oversea experience is plus.
• Proven track record in Asia market analysis and strategy development.
• Advanced AI/Power BI/Excel for data modeling. CRM/Salesforce proficiency.
• Strong stakeholder management capabilities across cultures.
• Domain knowledge in at least two of: market or industry or region.